Executive Creative Director / Art Director
Award-winning executive creative director and art director, based in São Paulo with over 80 international and national accolades from festivals including Cannes Lions, D&AD, Clio Awards, The One Show, CCSP, and Fast Company's World Changing Ideas Awards.
With extensive experience working alongside top-tier talent at Brazil’s most awarded agencies, this creative builds visual worlds for culture-defining brands such as Nike, TikTok, Uber, Samsung, Heineken, Puma, Epic Games, Tinder, and Ambev.
Operating at the intersection of culture, craft, and technology, the focus remains on delivering multiplatform concepts, design, and brand storytelling that drive business impact.
Previously sponsored by Nike, leading creative projects that merged running with urban culture.
Currently working in Brazil at AKQA SP.
felipe.petroni@gmail.com
Linkedin
Short Film [Além]
CANNES INDIE SHORT AWARDS
Official Selection
BERLIN INDIE FILM FESTIVAL
Winner Best Director & Short Documentary
NEW YORK INDIE SHORTS AWARDS
Winner
VENEZIA SHORTS
Winner Best Documentary Shorts Official Selection
DIRECTORS LIBRARY
SelectionCannes Lions International Festival of Creativity
2024
1 • SHORTLIST - MEDIA {Uber The Unthinkable Ride}
2023
1 • GOLD - DIGITAL CRAFT {TRANSPARENCY CARD}
1 • GOLD - MOBILE {TRANSPARENCY CARD}
1 • INNOVATION {TRANSPARENCY CARD}
1 • SILVER - CREATIVE DATA {TRANSPARENCY CARD}
1 • SILVER - DIRECT {TRANSPARENCY CARD}
1 • SILVER - DIGITAL CRAFT {TRANSPARENCY CARD}
1 • SHORTLIST - TITANIUM {TRANSPARENCY CARD}
1 • SHORTLIST - DIRECT {BECK´S 70+}
2022
1 • Silver - MEDIA {Free Fire}
1 • Silver - CREATIVE DATA {Free Fire}
2021
1 • Silver - MEDIA {Samsung X Fortnite}
2019
1 • Bronze - PRESS
2018
1 • Bronze - OUTDOOR
1 • Bronze - PRESS
1 • Silver - BRAND EXPERIENCE & ACTIVATION
1 • Bronze - BRAND EXPERIENCE & ACTIVATION
2017
1 • Shortlist - DATA
1 • Shortlist - MEDIA
2013
1 • Silver - MEDIA
1 • Bronze - OUTDOOR
1 • Bronze - PRESS
1 • Bronze - PRESSClio Entertainment X Clio Awards
2026
1 • Bronze
2023
3 • SILVER
1 • BRONZE
2022
1 • GRAND CLIO {Free Fire}
2 • GOLD {Free Fire}
1 • SILVER {Free Fire}
D&AD
2026
Shortlist, Creator Content - Best Use of Multi-platform
2024
Yellow Pencil / Digital Design / Use of Data /
Yellow Pencil / Digital & Social / Mobile
Wood Pencil / Impact / Design
2023
1 • WOOD (Experiential) - use AR
1 • WOOD (Media) - Mobile
1 • Shorlist (Game & Virtual world) - Use AR
2014
In BookThe One Show
2023
Creative Use of Data - Silver
Digital / Mobile - Silver
Media - Silver
Experience/Activation - Bronze
2014
1 • Silver - Press
1 • Bronze - Direct
2 • Bronze - Press
6 • Merit - Interactive, Print, Outdoor
Fast Company’s 2024 World Changing Ideas Awards
Congresso em Foco - Transparency Card
Winner - Politics and PolicyAnnual Creative Club São Paulo
2025
1 • Gold / Uber The Unthinkable Ride
1 • Silver / Uber The Unthinkable Ride
1 • Bronze / Uber The Unthinkable Ride
1 • Anuário / Uber The Unthinkable Ride
1 • Silver / Uber Bora Marcar
2 • Bronze / Uber Bora Marcar
2 • Anuário / Uber Bora Marcar
2023
1 • Silver / Digital
Cartão Da Transparência /
Congresso em Foco
1 • Bronze / Promo
Beck's 70+ / Beck’s
2022
1 • Silver - Promo
2018
2 • Silver
2015
1 • Bronze - Outdoor
2014
1 • Bronze - Press
3 • Annual - Press
1 • Bronze - Promo
3 • Annual - Outdoor
The Andys
2023
1 • Gold
El ojo de Iberoamérica
2013
3 • Gold
3 • Silver
6 • Bronze
2020
6 • Bronze
Fortnite + Marvel In Game Shooting
&
Samsung + Fortnite Anti bullying Skin
Prêmio Abril - The most important magazine award in Brazil
1 • Media Grand Prix
2014
1 • Grand Prix Best use of creative magazine
1 • Grand Prix Creative Magazine
FIAP - Festival Iberoamericano de la Publicidad -
2014
1X • Sol de Plata • INNOVACIÓN EN MEDIOS
1X • Sol de Plata • Campañas Productos
1X Sol de Oro
1X Sol de plata
1X Sol de Bronce
Campañas Corporativas
Wave Festival
2015
1 • Silver - Outdoor
2018
1 • Silver
AD STAR
2020
1• Bronze
Samsung + Fortnite Anti bullying Skin
EFFIE
2017
1x - XP investimentos
2018
2x - Volvo
Young Guns
2014
1 • Silver
3 • Bronze
4 • Finalist