Nike 🐓 Atlético Mineiro: A Sponsor Blunder Turned Opportunity. In 2023, while sponsoring both teams in one of Brazilian football's biggest rivalries, Adidas mistakenly claimed Clube Atlético Mineiro was the largest team in the region. Seizing the opportunity, Nike announced its new sponsorship of Atlético Mineiro in 2025 using a 15-meter billboard. The massive installation positioned both the club and Nike as the dominant forces in the city, capitalising on the competitor's previous error.
Nike 🐓 Atlético Mineiro: Launching the Jersey of Madness
To launch its new sponsorship of Clube Atlético Mineiro, Nike designed a jersey paying tribute to the club's 1971 national title, secured by Dadá Maravilha’s iconic header. The campaign celebrated the fanbase's legendary passion by delivering the new jerseys alongside "madness certificates," which included mock medical reports and brain scans to clinically validate the supporters' fanaticism.
