São Paulo ranks among the most dangerous cities in the world for traffic, presenting daily risks to drivers. As Brazil’s largest insurance provider, SulAmérica created City Watch to enhance road safety and visibility. By transforming Waze’s media platform into a real-time safety tool, the initiative integrated hazardous location data directly into driver navigation. Instead of solely prioritizing speed, the system alerted drivers to high-risk accident zones along their routes, allowing them to choose safer paths.