Designed for the global launch of Sharpie's dual-tip marker, this campaign used the product's fine and chisel points to tell stories from two distinct perspectives. One side used the thick tip to show the main narrative, while the fine tip revealed detailed secrets and behind-the-scenes context, illustrating the unique utility of each tip through creative visual storytelling.
Developed for Sekron, one of Brazil’s largest private security companies, this campaign highlighted the universal necessity of surveillance. The creative strategy illustrated that even high-security locations, such as prisons or heavily guarded facilities, rely on security cameras to maintain order. By drawing this parallel, the campaign communicated that everyday residential and commercial properties require the same level of private monitoring.
To launch a new brand narrative for Sekron, a leading Brazilian private security firm, this campaign adopted a bold premise. The storytelling posited that while major global crises occupy God's attention, Sekron handles residential protection, positioning the company as the primary guardian for individual home security.
