To combat the cyberbullying of Fortnite players who use the game's basic "Default" skin due to financial constraints, Samsung launched the free "Glow" skin for Galaxy device owners. As the first-ever shareable skin, it allowed users to donate the item to others to promote a more supportive gaming environment. Major Fortnite influencers supported the initiative by donating their Glow skins to Default players during live streams, encouraging the community to do the same.